In-house recruiters from a wide range of private and public sector organisations gathered in London at Recruiter’s Smart Resourcing 2013 conference, sponsored by Eploy, to listen and learn from leading thinker John Vlastelica in a keynote talk sponsored by Jobsite, and practitioners in the field of resourcing and recruiting, to network with fellow professionals and go 2 Steps Beyond

Employers looking to attract potential recruits should identify what their existing staff enjoy about their work and why they work there, Ryan Broad, global head of recruitment at the Moving Picture Company (MPC), told delegates at the conference.

When building their proposition to potential staff, “you have to pin back your communication to their primal instinct to what is driving that person”, Broad advised. 

He added that it was from “uncovering these insights that organisations are able to deliver relevant [marketing] content and get it out into the marketplace”.

Broad said he had identified three core reasons why people want to work in MPC. These were: working on the movies, the technology — “really cool stuff”, and that their friends worked there.

Broad said once all three elements are in place “they are pretty much engaged and you can get hold of them”.

He described how MPC’s marketing message, which was largely transmitted by social and professional media, been distilled into two key elements: “Be part of something that is going to be bigger, be part of a legacy, which is the movies” and “you can be yourself”. 

In conclusion, he told the audience: “MPC is made up of a number of talented, diverse individuals, working together with a common purpose to get the movies out the door.”

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