Jobster targets UK with social networking site_2

Jobster is set to “blow up” the traditional job-board, according its founder and chief executive.

Jobster is set to “blow up” the traditional job-board, according its founder and chief executive.

Jason Goldberg, who set up the site in 2004, claims that Jobster’s approach to recruitment has helped to reinvent the industry in the US and it may do the same here.

Jobster works on a similar social networking principle to sites such as MySpace and YouTube. It lets users ask questions about specific firms and have those questions answered by employees of those firm, mainly in the form of blogs.

Further, companies can log onto the site when they are looking to fill a position and see if there is a suitable candidate for the vacancy. And recruiters can post profiles on the site, to publicise the jobs they are recruiting for.

Companies which fill positions via the site pay a subscription fee. Goldberg told Recruiter that Jobster had grown its client base 25% quarter-on-quarter for the last six quarters, and had a headcount of about 150.

“It’s not just about posting classified ads on a site — it’s about matching the career to the person,” said Goldberg, who launched Jobster in Britain in May.

“We like to think of it as MySpace for the workplace,” explained Goldberg. “This is not just evolutionary, we think it’s revolutionary.” Goldberg adds that he decided to set up Jobster because of the “frustration” he felt when recruiting for AOL and T-Mobile, his previous employers.

“We want to make the recruitment process more efficient,” Golberg added.

Goldberg - who says he turned down the opportunity to run for the US Congress within the past year - worked for the US National Economic Council under the Clinton administration and said that politics “will always have a place in my heart”.

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