Totally local, mobile and social
April 2012 | Sue Weekes
“Jobseekers don’t compare us against other job boards or recruitment services, but their everyday internet norms,” said Andy Weight, product director of Totaljobs. “So it’s how do we compare with their Ocado or Tesco shop, their online banking or their Amazon experience?”
Weight was speaking at the Alexander Mann Solutions Sourcing Innovation Summit in March, and his comments are based on research involving 6,000 jobseekers. “The bar has been raised and what we used to think two years ago was exceptional is now considered the norm,” he said.
To meet the need for product differentiation, Totaljobs has recognised the importance of being “local, mobile and social”. To address the former, it has added what Weight describes as a “geeky” location-based matching engine that can show a candidate a job within a 10th of a mile of where they live. “Recruiters say it has made a difference,” he said. “Applications have improved in terms of quality.
A mobile version of the site, meanwhile, has increased mobile traffic from 3% to 17% and Wright claims provided access to jobseekers at different times of day. “Breakfast, lunch and, as we call it, couch,” he said.