Marketing departments find shortfall in digital experience
Thu, 17 May 2012
Most marketing departments (80%) are experiencing a shortfall in digital expertise, reveals the ‘Salaries and Insight Report’ from recruiter Michael Page Marketing.
In addition, one third of the 500-plus senior marketing professionals surveyed said that using social media in one’s own time is either not important or not relevant in a job application.
Paul Sykes, managing director of Michael Page Marketing, says that companies “are seeking not just digital marketing knowledge, but crucial hands-on experience and proven successes in the area”.
Just under half (46%) of firms are expecting to increase their headcount in this year, while two in three expect to pay bonuses or make salary increases in the year.
Sykes adds: “Half of our clients already outsource digital expertise through an agency or by hiring an interim. We believe the appetite for digital expertise will continue to grow – in particular, the demand for niche skills in pay per click and mobile.”