A leading social recruiting expert has bemoaned the current state of corporate careers sites.
Speaking at an event hosted by web services firm 4MAT, Matt Alder said of many such sites: “They’re terrible.”
The speed at which technology is developing is a contributing factor, Alder said. He added: “I don’t think anyone sets out to create a terrible site. It’s a big challenge to have a careers site that’s relevant and effective.”
At the same time, video is one of the greatest attractions on mobile-optimised career sites. Alder said “too many talent acquisition pieces [online] are text heavy”.
Video, he said, is “the way forward” in imparting the best possible messaging to prospective candidates.