International online advertising company Criteo is hoping that a computer coding competition will help it recruit the best IT talent from across the EU.
The company is looking to hire 100 IT engineers this year, and sees the competition entitled ‘Code of Duty’ as a way of standing out from the crowd.
Romain Niccoli, co-founder and chief technical officer of Criteo, tells Recruiter
: “All the tech companies are competing for the same talent. You need to be creative to attract the most talented.”
After registering online, participants are invited to solve a complex algorithmic problem, choosing from a range of computer programmes.
After sifting, 20 finalists will be invited to a grand final in Paris on 30 June, where will be asked to undertake further practical challenges. The top 10 finalists will share €20k (£16k) in prize money.
Last year, the company hired three engineers through the competition.
However, in addition to the direct benefits, Niccoli says the indirect benefits of the competition are even higher: “Every time the HR team is contacted, candidates tell them they have heard of the contest.”
Registration is open until midnight on 31 May on a dedicated website