Weds, 21 March 2012

Experis, ManpowerGroup’s new brand launched this week, is an amalgam of the best practice of Manpower’s existing professional resourcing businesses, according to Mark Cahill, managing director of ManpowerGroup UK.

Speaking at an event in London last night to celebrate the new brand, Cahill told Manpower clients and Experis staff: “We have taken the best practice of each and brought them together.” The three brands merged to create Experis are: Manpower Professional (finance & accounting), Elan (IT) and professional services provider Jefferson Wells.

Cahill said that the new brand was the result of in-depth global research. This indicated that “our target audience were a little bit skeptical of the recruitment industry”, he said.

It also showed that candidates in different parts of the world wanted different things from their careers. The US was about opportunity, Europe was about work-life balance, while career progression was the priority in Asia.

As a result of this research, Manpower changed its business model and was now focused on delivering three services, which are underpinned by centres of excellence:

-      resourcing services

-      managed services, managed project solutions

-      growing the finance and IT-based consultancies

Following this week’s launch of Experis IT and finance, Cahill said that Manpower plans to launch Experis engineering later in the year.

Speaking at the event, Julia Warren, HR director of Thomson Reuters, a client of Elan for the past six years, outlined some of the IT recruiter’s work.

This included offshoring nearly 2,000 roles to the Philippines and Poland, while identifying those that Thomson Reuters needed to retain in the UK. There was also targeted recruitment of staff from a major Thomson Reuters competitor, “getting people who were market savvy for us”.

Warren highlighted the importance of working with a recruitment partner that could provide detailed research: “For everybody, this market knowledge is going to be extremely critical that we understand the trends outside our own business.”