Job board ads hit the airways
23 October 2012
THE BATTLE OF the job boards has begun, with three major competitors hitting our TV screens at the beginning of the year.
January 2012THE BATTLE OF the job boards has begun, with three major competitors hitting our TV screens at the beginning of the year.
Jobsite has begun a four-week national advertising campaign across over 200 terrestrial and satellite channels. The TV ads will come in a combination of 30 and 10 second slots, and the firm hopes they will reach 82.5% of the UK working population.
Keith Potts, Jobsite’s chief executive, said: “January is the busiest month of the year for people looking to change jobs.” CV-Library has launched its first TV advertising campaign, with the first advert airing early in January and a wider advertising campaign running for six weeks.The advertising campaign includes radio advertising and an advert on every London Underground train for two weeks starting 23 January, as the company pushes its offline marketing.
The advert was created by Space City, who has also worked with Moneysupermarket.com and Confused.com.
Finally, totaljobs.com launched its new advertising campaign, with the first TV and radio slots appearing in the second week of January.
Totaljobs worked with ad agency VCCP London for the campaign that will run until 5 February across ITV, Channel 4, Five and other channels, as well as 20 regional radio stations.
Caterina Masso, senior marketing manager at totaljobs.com, said: “With the help of a humorous character, the ads demonstrate that users can count on totaljobs.com for an orientating, flexible and supportive service that we continue to invest in with new products such as our map function and mobile platform.”
Jobsite has begun a four-week national advertising campaign across over 200 terrestrial and satellite channels. The TV ads will come in a combination of 30 and 10 second slots, and the firm hopes they will reach 82.5% of the UK working population.
Keith Potts, Jobsite’s chief executive, said: “January is the busiest month of the year for people looking to change jobs.” CV-Library has launched its first TV advertising campaign, with the first advert airing early in January and a wider advertising campaign running for six weeks.The advertising campaign includes radio advertising and an advert on every London Underground train for two weeks starting 23 January, as the company pushes its offline marketing.
The advert was created by Space City, who has also worked with Moneysupermarket.com and Confused.com.
Finally, totaljobs.com launched its new advertising campaign, with the first TV and radio slots appearing in the second week of January.
Totaljobs worked with ad agency VCCP London for the campaign that will run until 5 February across ITV, Channel 4, Five and other channels, as well as 20 regional radio stations.
Caterina Masso, senior marketing manager at totaljobs.com, said: “With the help of a humorous character, the ads demonstrate that users can count on totaljobs.com for an orientating, flexible and supportive service that we continue to invest in with new products such as our map function and mobile platform.”
