More to marketing than SEO

04-Feb-2009

James Saunders, managing director of 4MAT, is urging recruiters to look beyond search engine optimisation (SEO) when devising their
digital marketing strategies.

To help recruiters use other methods, 4MAT, which develops websites for the recruitment industry, has launched a digital marketing
service that also includes pay per click advertising, email marketing, website usability analysis and digital PR.

“People understand the concept of SEO but it’s not the be-all and end-all. It’s not just about getting traffic but getting that traffic to convert
to CVs,” he said.

www.4mat.com