Major Players builds 3D talent pool

Mon, 25 Jan 2010

Creative marketing recruiter Major Players is building a database of talent for the 3D jobs market as it expects to see the third dimension moving from the big screen and into brand marketing in 2010.

Major Players says that through lenticular LCD screens, brands could offer a 3D experience to viewers within a certain radius of an LCD advertising screen, which it expects to be installed in bus shelters and tube escalators. Products and brand marketing will literally jump out at passers by.

Neil Clements, on the digital/creative team at Major Players, says: “3D cinema may be taking the film world by storm. But it remains to be seen whether this improved visual experience will grab the attention of the rest of the world. 

“However, the increased interest and new technology is expected to set things in motion for 3D advertising, so we are registering talent in this sector.”

Lisa Blythman-Wood, at interactive ideas agency GT, adds: “Lenticular 3D advertising is on its way, and finding specialists will be the first challenge.

“You will always find pioneers through research in forums and elsewhere online, but until a groundswell of activity occurs in a particular genre, good quality candidates are hard to find.”