Using crowd-sourcing to create organisational change

Barack Obama famously crowd-sourced the finance for his election campaign - a powerful example of the ability of new technology to create a great aggregate result out of lots of small voluntary actions.

Wed, 10 Apr 2013 | Sarah Lewis, chartered psychologist
Barack Obama famously crowd-sourced the finance for his election campaign - a powerful example of the ability of new technology to create a great aggregate result out of lots of small voluntary actions.

But crowd sourcing really refers to the age-old process of recruiting groups to complete tasks that...

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