Editor's Comment

29-April 2009 | By DeeDee Doke

Our cover feature looks at the rebranding of the Imprint Group and one of our leading news stories examines the rebranding of Select Education under the Randstad banner.

The rebranding of Nigel Lynn and the Imprint companies as Morgan McKinley makes sense. Even before its acquisition by Imprint four years ago, Morgan McKinley was a solid name that commanded respect. By offering the other names the coverage of the Morgan McKinley umbrella, Premier Group is upholding a fine modern tradition.

However, Randstad’s decision to rebrand Select Education and its assorted sister education recruitment companies raises more questions than it answers. Select Education is a great brand — “with brand equity to die for”, as a long-time staffer acknowledged. World domination, as Randstad aims for, is a worthy enough ambition but could it stifle the beauty of individuality represented by many companies in its stable? And Randstad’s drive to rebrand may not stop at the education recruiters.

What’s in a name?

Sometimes a lot.

DeeDee Doke
Editor