Call for transparency in marketing spend
29 August 2012
Marketing must be held more accountable for spend, according to Sir Martin Sorrell, chairman of media agency WPP Group.
At the Maximising Marketing Money conference held in London today, Sir Martin said chief executives are now aware of their media expenditure and are unhappy about it.
“They are fed up with having to pay more for less,” he said.
Marketers must be answerable for how much they spend and where, he added.
However, Joanna Seddon, executive vice-...